THE ASK:
Highlight features they never knew existed.
THE RESULT:
60,000 Apple store employees learned that the logo always faces up when you put Apple Pencil on a desk. 

THE ASK:
Write a script for Boz, Head of Global Consumer Marketing for iTunes and Apple, highlighting the amazing redesign of the Music app.
THE RESULT:
As a follow-up to her popular onstage appearance at the 2016 Apple Worldwide Developers Conference, this video was shown to all employees across the world to reiterate her commitment to helping Apple Music succeed. 

THE ASK:
Help Apple employees understand how easy it is to fly a drone.
THE RESULT:
Customers finally realized that flying a drone is not as intimidating as expected—and product sold out in record time. 

THE ASK:
Help Apple employees share the life-changing benefits of fitness accessories.
THE RESULT:
60,000 Apple store employees learned how to demonstrate the power of connected apps—and sales exceeded expectations. 

THE ASK:
Highlight the most unique Sonos features.
THE RESULT:
Sales increased by over 40% compared to prior year.

THE ASK:
Promote “Free Beats headphones with purchase” in a quick and fun way. 
THE RESULT:
Student MacBook and iMac sales reached record numbers.